Do more to avoid pain

We’re more motivated to avoid pain than pursue pleasure.

While pleasure represents a “nice-to-have” benefit, pain stirs up intense negative emotions that incite immediate action—an “I-must-change” attitude. In this short video I share What motivates more pain or pleasure? What is seeking pleasure to avoid pain? What is pain vs pleasure motivation? Do people do more to avoid pain than gain pleasure? Does pain motivate? Is pleasure a form of pain? You can schedule a time to talk by going to my calendar at

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